Gravity Analytica

Hop Valley Brewing Co. and Portland Trail Blazers Partner to Launch New Hop Box Bar at Moda Center

TLRY 12.04.2024

Full Press Release SEC Filings Our TLRY Tweets

About Gravity Analytica

Recent Filings

PORTLAND, Oregon,Dec. 04, 2024(GLOBE NEWSWIRE) --Hop Valley Brewing Co. (“Hop Valley Brewing” or “Hop Valley”), a trailblazer in the craft brewing industry and subsidiary ofTilray Brands, Inc.(NASDAQ: TLRY and TSX: TLRY), is excited to announce its new partnership with thePortland Trail Blazersand the opening ofthe Hop Valley BrewingHop Boxbar inside Moda Center. This innovative and vibrant new bar is set to enhance the fan experience atPortland'spremier sports and entertainment venue.

Ty Gilmore, President,U.S.Beverages atTilray Brands, said, “This partnership with thePortland Trail Blazersmarks an exciting new chapter for Hop Valley Brewing. We are thrilled to bring our unique and flavorful beers to the passionate fans at the Moda Center. The Hop Valley BrewingHop Boxbar is not just a place to grab a drink; it's a celebration of Portland’s culture, creativity, and love for basketball. We can’t wait for fans to raise a glass to the 2024-2025 season and cheer on the Trail Blazers with a coldHop Valleybrew in hand.”

Hop Valley and Portland Trail Blazers Partner to Launch New Hop Box Bar

Fans can score their favoriteHop Valleybrews at the bar and throughout the arena, including:

Citrus Mistress IPA
Bubble Stash IPA
And many more fan favorites

Hop Valley Brewing Co.is Proud to Enhance the Fan Experience at Moda Center

"We are excited to partner with Hop Valley Brewing to bring this quintessentialPacific Northwestbar to life inside Moda Center," saidLaura Flynn, Senior Vice President, Commercial Partnerships,Portland Trail Blazers&Rose Quarter. "The creative and engaging Hop Valley BrewingHop Boxbar will be a destination for craft beer lovers at events throughout the year, enhancing the game day and concert experience for Rip City with local favorites."

The Hop Valley BrewingHop Boxbar features bright green metal cladding, a distinctive Hop Valley neon sign complete with a basketball hoop, and a stunning mural byPortlandartistMatt Schlosky. The artwork, inspired by the spirit ofPortlandand the vibe ofOregon, showcases roses,Mt. Hood, andDouglasfirs, blending hops and basketball elements to pay homage to the Trail Blazers—all executed in a spray-painted grunge style that’s nothing but net.

Raise a Glass to the 2024-2025 Season—Let’s Tip Off with a Cold One and Go Blazers!

For additional information aboutHop Valley Brewing Co.and to explore their selection of craft beers, visitHopValleyBrewing.com.

AboutHop Valley Brewing Co.

Hop Valley Brewing Co.was founded in 2009 with the mission to create high-quality craft beers that push the boundaries of flavor and innovation. Based inEugene, Oregon, Hop Valley Brewing’s award-winning brew team is known for their creative approach to brewing and their commitment to using the finest ingredients. The brewery embraces the spirit of thePacific Northwestand is dedicated to crafting beers that reflect the vibrant culture and natural beauty of the region.

About ThePortland Trail Blazers

Members of theNational Basketball Association(NBA), thePortland Trail Blazerswere founded in 1970 and purchased by the latePaul G. Allenin 1988. The team's rich heritage includes 37 playoff appearances, three trips to the NBA Finals, an NBA championship in 1977 and a commitment to community service and sustainability. The Trail Blazers are dedicated to positively impacting underserved kids and their families throughoutOregonandSouthwest Washingtonwhere they live, learn and play.Portlandis the first and only professional sports franchise to receive the prestigious National Points of Light Award for excellence in corporate and community service. The Trail Blazers home arena, Moda Center, is the first existing arena to earn LEED Platinum Certification in 2019 after receiving LEED Gold Recertification in 2015 and becoming the first existing professional sports venue in the world to receive LEED Gold status in 2010. The team is also one of the founding members of theGreen Sports Alliance. For more information, visittrailblazers.com.

AboutTilray Brands

Tilray Brands, Inc.(“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations inCanada,the United States,Europe,Australia, andLatin Americathat is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.

For more information on how we are elevating lives through moments of connection, visitTilray.comand follow @Tilray on all social platforms.

Forward-Looking Statements

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian andU.S.securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form ofTilrayand the Annual Report on Form 10-K (and other periodic reports filed with theSEC) ofTilraymade with theSECand available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

Contact:Tilray Brands Media:news@tilray.comInvestors:investors@tilray.com

A photo accompanying this announcement is available athttps://www.globenewswire.com/NewsRoom/AttachmentNg/47c20879-6a2b-47da-a9a6-dfaeb8daee29

Hop Valley's Official 'Hop Box' Bar at Moda Center,Portland Oregon

The Hop Valley BrewingHop Boxbar features bright green metal cladding, a distinctive Hop Valley neon sign complete with a basketball hoop, and a stunning mural byPortlandartistMatt Schlosky.

Source: Tilray Brands, Inc.

Please be aware that the following content has been generated by an AI system and may contain errors, inconsistencies, or outdated information. It is provided as-is without any warranties or guarantees of accuracy. We strongly recommend using this content as a starting point for further research and consultation with relevant experts or authorities. We disclaim any liability for damages or losses resulting from the use or reliance on this content.Please note that this is a beta version of the Gravity Analytica LLC’s AI Service which isstill undergoing final testing before its official release. Theplatform, its software and all content found on it are provided on an“as is” and “as available” basis. Gravity Analytica LLC does not give any warranties,whether express or implied, as to the suitability or usability of thisservice, webpage, or its software or any of its content.Should you encounter any bugs, glitches, lack of functionality orother problems on the website, please let us know immediately so wecan rectify these accordingly. Your help in this regard is greatlyappreciated! You can write to us at this addressteam@gravityanalytica.com