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Breckenridge Brewery Unveils Annual Release of Funslinger Lager in Collaboration with Colorado Artist Mike Graves

TLRY 10.21.2024

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Opening Day Party Offers a Chance to Win Custom Never Summer Industries Artist Series Snowboards

LITTLETON, Colo.,Oct. 21, 2024(GLOBE NEWSWIRE) --Breckenridge Brewery, a subsidiary ofTilray Brands, Inc.(NASDAQ: TLRY and TSX: TLRY), announced today the release of its seasonalFunslinger Lager, a crisp and easy-drinking beer that’s the perfect companion to kick off winter’s adventures. The Funslinger 12pk and draft is available exclusively inColorado; Funslinger is also part of Breckenridge Brewery’s variety 15pk available at select retailers across theU.S.

Funslinger Lager celebrates local art this year with special packaging designed by Denver-based artist Mike Graves

Funslinger Lager celebrates local art this year with special packaging designed byDenver-based artistMike Graves. The artist’s playful and bold designs bring the energy of winter sports to life, embracing Funslinger Lager as not only a refreshing brew, but also a visual delight. The artwork will be featured on the limited-editionNever Summer Industriesartist series snowboards, which will be raffled at Breckenridge Brewery’s annualOpening Pass Partyin celebration of the launch and available for purchase post-event.

Opening Day Party Highlights:

Location:Monkey Barrel Bar,4401 Tejon St,Denver, CO80211
Date:Friday, October 25, 2024
Time:5pm –10pm
Admission:Free

Hosted by Monkey Barrel Bar inDenver, this year’sOpening Day Partywill be a must-attend for winter sports enthusiasts. The first 100 guests will also receive a free Funslinger Lager and a complimentary 2024 edition ofSnowboard Magazine. The night will also feature the premiere of Never Summer’s new film, free snowboard tuning, and plenty of prizes, along with good vibes to celebrate the coming winter season.

Prinz Pinakatt, Chief Marketing Officer, Tilray Beverages, said "This is more than just a beer launch; it’s a celebration of the winter sports community thatBreckenridge Breweryis proud to be a part of." He continued, "The collaboration withMike Gravesand our partners atNever Summer and Snowboard Magazinebrings together the best of art, sports, and craft beer to get everyone hyped for the season ahead."

Gear up and joinBreckenridge Breweryfor an unforgettable night celebrating winter, community, and as always, great beer.

AboutBreckenridge BreweryBreckenridge Breweryhas been an innovator inColorado'scraft beer scene since 1990, with a mission to create balanced, approachable, and interesting hand-crafted beers. The brewery's portfolio is a mix of unique seasonals, barrel-aged specialties, and classic go-to beers.Breckenridge Breweryprides itself on its connection to the community and its role in fostering a culture of beer appreciation. For further information aboutBreckenridge Brewery, visitwww.breckbrew.comand follow @BreckBrew on social platforms.

AboutTilray Brands

Tilray Brands, Inc.(“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations inCanada,the United States,Europe,Australia, andLatin Americathat is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.

For more information on how we are elevating lives through moments of connection, visitTilray.comand follow @Tilray on all social platforms.

Forward-Looking StatementsCertain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian andU.S.securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form ofTilrayand the Annual Report on Form 10-K (and other periodic reports filed with theSEC) ofTilraymade with theSECand available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

Contact:Tilray Brands Media:news@tilray.comInvestors:investors@tilray.com

Photos accompanying this announcement are available athttps://www.globenewswire.com/NewsRoom/AttachmentNg/c77823a8-e62b-4f41-b0f2-7dcf97b78981

https://www.globenewswire.com/NewsRoom/AttachmentNg/b88a79cd-089c-438d-aef1-40183c642430

OfficialBreck Brew'Funslinger' 12 Pack

A crisp and easy-drinking beer that’s the perfect companion to kick off winter’s adventures.

Breck Brew2024 Snowboard Design in celebration of new 'Funslinger Lager'

New Limited Edition Snowboard, Art Design byMike Gravesin collaboration with Never Summer

Source: Tilray Brands, Inc.

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