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Breckenridge Distillery and Flaviar Partner to Release Dad’s Stash Whiskey in Support of No-Shave November, Raising Funds for Fight Colorectal Cancer (Fight CRC)

TLRY 10.29.2024

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BRECKENRIDGE, Colo.,Oct. 29, 2024(GLOBE NEWSWIRE) --Breckenridge Distillery, one of the most-awarded craft distilleries in the U.S. and a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), has teamed up withFlaviarto launch its newest creation, Dad's Stash Whiskey. This limited-edition whiskey isavailable to purchase nowto support No-Shave November and raise funds for the awareness and treatment of colon and rectal cancers amongst men worldwide.

New Dad Stash Packaging by Breckenridge Distillery in Partnership with Flaviar

Photo Courtesy:Jessie Unruh,Breckenridge Distillery

"This partnership is more than a whiskey collaboration,” saidBryan Nolt, founder, and CEO atBreckenridge Distillery. “By teaming up with No-Shave November, we're raising a glass—and funds—for men’s cancer research and together, we will make a real impact.”

This year’s Dad’s Stash is the second iteration of the Breckenridge x Flaviar blend. In 2023,Breckenridge Distilleryhosted 20 Flaviar father-figure members at the brewery, where guests had the opportunity to blend the first-ever Dad’s Stash whiskey.

“We are proud to be teaming withBreckenridge Distilleryfor this limited release of Dad’s Stash,” said Grisa Soba Co-Founder at Flaviar. “We are also joining them in raising colon and rectal cancer awareness by spreading the word among our members, so that good times can last.”

This year’s Breckenridge Dad's Stash Whiskey is 86 proof with an aroma of black walnut, leather, and hints of tobacco, and palate of chocolate and vanilla leading to a balance creamy caramel and oak finish. The whiskey will be exclusively available onFlaviar.comandCaskers.comfor$44.99, with a donation of all sales going to No-Shave November.

Breckenridge Distilleryand Flaviar encourages everyone to partake in No-Shave November by growing out their hair for the month. This year proceeds from No-Shave November will benefit Fight CRC, a nonprofit dedicated to raising awareness and funding for colorectal cancer research, education, and prevention. Founded by advocates and survivors, Fight CRC empowers patients and their families through vital resources and support.

“Together, we can make a difference in the fight against colorectal cancer,” saidBrett Hartigan, Donor Relations Manager at Fight CRC. “No-Shave November is not just about growing hair; it's about raising awareness and funds for critical research and support. We are grateful toBreckenridge Distilleryand Flaviar for their partnership in this initiative, which helps empower patients and families in our community.”

For more information aboutBreckenridge DistilleryfollowBreckenridge Distilleryon Instagram@breckdistilleryand become a fan atfacebook.com/BreckDistillery.Age 21+. Always enjoy responsibly.

AboutBreckenridge DistilleryFounded inColoradoin 2008,Breckenridge Distilleryis the “World’sHighest Distillery,” and is best known for its award-winning blended bourbon whiskey, a high-rye mash American-style whiskey.

One of the most highly awarded distilleries in theU.S., theBreckenridge Distilleryis proudly a 3x Icons of Whisky and 10x winner of Best American Blended winner at the World Whiskies Awards byWhisky Magazineand a 4x winner ofColorado Distilleryof the Year by theNew York International Spirits Competition. Most recently, Breckenridge Port Cask Finish was named World’s Best Finished Bourbon at the 2024 World Whiskies Awards, joining Breckenridge High Proof, named World’s Best Blended Whiskey andBreckenridge Gin, named World’s Best Compound Gin at the World Gin Awards byGin Magazine. Breckenridge spirits have been awarded 6 Double Golds at theSan Francisco World Spirits Competition.

The Breckenridge Distilleryis more than award-winning spirits, offering an immersive guest experience. Named as one of the country’s Top Visitor Attractions byWhisky Magazine, guests can dine at their award-winning restaurant, enjoy show-stopping cocktails, learn about their highly awarded spirits with an in-depth tasting, and get an inside look at their active production facility. New to the distillery, guests can blend their own whiskey as they learn the inner workings of whiskey production.

Breckenridge Distilleryis a subsidiary ofTilray Brands, Inc.(NASDAQ: TLRY and TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life.

To learn more aboutBreckenridge Distillery, visitwww.breckenridgedistillery.com. Keep up withBreckenridge Distilleryon Instagram by following@breckdistilleryand become a fan atfacebook.com/BreckDistillery.

For more information aboutTilray Brands, visitwww.tilray.comand follow @tilray on Instagram, Twitter, Facebook, and LinkedIn.

About FlaviarFlaviar pursues its mission of “Bringing Good Spirits To Life” via an integrated ecosystem of consumer and business facing products and services. With its leading consumer marketplaces,Flaviar.comandCaskers.com, it facilitates nearly a million orders annually through its network of retailers across the world. Wine-Searcher is the global leader in beverage alcohol product search, boasting nearly 19 million listings from more than 35,000 vendors across 126 countries and a database searched 300 million times each year. Flaviar For Business offers a comprehensive suite of data insights and advertising solutions along with Flaviar Checkout, powering compliant direct to consumer sales and the exclusive app for processing alcohol payments for global e-commerce leader, Shopify.

Forward-Looking StatementsCertain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian andU.S.securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form ofTilrayand the Annual Report on Form 10-K (and other periodic reports filed with theSEC) ofTilraymade with theSECand available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

Media Contact:Kelsey Bardach,kelsey.bardach@rygr.us, 970-924-0704 ext. 2105Tilray Brands Media:news@tilray.comInvestors:investors@tilray.com

A photo accompanying this announcement is available athttps://www.globenewswire.com/NewsRoom/AttachmentNg/6a673fdb-a00f-4655-af45-b3c83cf41506

Official Breckenridge Distillery DadStash Bourbon

This limited-edition whiskey is available to purchase now to support No-Shave November.

Source: Tilray Brands, Inc.

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